Frequently Asked Questions
We’ve compiled the most commonly asked questions so you can get a head start on your journey.
Harley-Davidson dealers are on the front lines of the ownership experience. It’s their passion for the brand that helps create some of the most loyal, enthusiastic owners around helping to position Harley-Davidson as the most desirable motorcycle and lifestyle brand in the world. We value candidates that have a successful retail background in automotive or powersports with experience selling new vehicles.
Each owner (or owners if more than one) must meet the following minimum financial requirements:
$2,000,000 total net worth
$1,000,000 in liquid/unencumbered assets (excluding real estate equity)
Debt to Equity Ratio no more than 1.5:1
Adequate Working Capital for the market size of dealership being acquired
Harley-Davidson supports dealers in creating a culture that drives customer and brand loyalty. Through programs like New Dealer Orientation and Harley-Davidson University, as well as the relationship with your Field Sales Team, we are driven to help new dealers in their journey.
At this time, Harley-Davidson does not have any open territories.
We welcome candidates of all races and genders.
Yes, with limitations associated with contingent territories and the percentage of U.S. New Motorcycle Sales the collective group of dealers sell.
The acquisition process will take approximately 60-90 days after an executed asset purchase agreement and all required documentation is received from both the buyer and seller. The timeline can vary depending on various factors.
$50 USD / $50 CAD Offer Code valid at participating U.S. & Canadian H-D Dealers towards the purchase of Genuine H-D Parts & Accessories.
The private promotional offer is valid for the customer named in this offer only and is non-transferable except to the spouse, domestic partner or child living within the same household and at the same residential address as the customer named in the offer. Offer valid on the purchase of Genuine H-D Parts & Accessories and General Merchandise only made on or between August 15, 2022 through September 30, 2022 (the “Promotion Period”) at a H-D dealership.
The $50 USD / $50 CAD offer code cannot be used towards the down payment on a motorcycle, must be used by September 30, 2022, and is not available to be applied on previous purchases, future motorcycle orders, or deposits outside of the Sales Period. Limit one $50 USD / $50 CAD offer code per 2021 or 2022 Harley-Davidson motorcycle purchased at authorized Harley-Davidson dealerships. It is single use only. Harley-Davidson and/or dealer are not responsible for lost or stolen offer codes. Offer is subject to change by Harley-Davidson at any time without notice. Void where prohibited or restricted by law. Cannot be redeemed for cash or cash equivalent and is non-refundable.
Promotion expires September 30, 2022.
DEALER: Review the P&A Offer Code landing page on H-Dnet for the promotion terms and conditions.